CVS Digital Receipts Launch
Ridiculed for years because of their biblically long receipts, CVS Pharmacy wanted to announce a brand new offering: digital receipts. We created an integrated campaign bidding farewell to the paper receipt with a campaign called #ReceiptYouLater. It included longer-form social videos, short-form social videos, teaser gifs, influencers, and a huge integration with Jimmy Kimmel Live. Social videos became the most-viewed videos CVS has ever posted.
Hatch Awards Gold
