National Grid Floe

An integrated campaign that used a polar bear to help understand how a little change in daily behavior can make a lot of difference for our environment. 
Schools in the Northeast even developed lesson plans based around the site and the Power of Action.

FWA / Site of the Day
W3 Awards / Gold Winner
MITX Awards / Best of Show
MITX Awards / Best Brand Campaign
MITX Awards / Best Integrated Campaign